“Inside the Investor’s Brain: 

Harnessing the Power of Mind over Money.”

TSAASF

April 19th, 2008

Investors are human, and humans aren’t perfectly rational. They often invest with emotion, and when they do, they not only jeopardize their own investment plans, but also create opportunities for others in the market. The new field of neurofinance demonstrates how emotions (such as fear and greed) lead to bad investing.  By understanding investor psychology and neurofinance, you’ll discover how inefficiencies in the capital markets can create opportunities for you and your business. 

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